Yardarm Technologies, LLC is headquartered in Capitola, California. The company is focused on becoming the technology leader in wireless firearm technology for law enforcement, private security and the military. The company’s Yardarm Sensor gives organizations a new level of awareness about what’s happening with their officers’ firearms. This lets commanders make informed, split second decisions about events on the ground – decisions that can save lives, help officers in the field do their jobs better than ever, and give crime scene analysis teams the information they need after the smoke has cleared.
Yardarm has developed the most sophisticated approach to firearm event tracking and awareness available in the market. The Yardarm Sensor recognizes geo-location, movement, holstering and un-holstering, the discharge of a firearm, as well as direction of fire. These events are transmitted in real-time to CAD or RTCC dashboards, allowing command to use this information to support officers in the field. Custom rule-sets and provisioning tools allow commanders to establish custom use models that match the needs for their departments and officers. This flexibility enables a wide range of use-cases that can be applied to the sidearm an officer carries or tactical weapons used by SWAT and the military.
The company’s patent pending technology delivers new levels of awareness for any organization that utilizes and manages firearms. The Yardarm solution is built on internally developed machine-to-machine (“M2M”) technologies and applications, intellectual property, and patent-pending processes.
Robert Stewart – Co-Founder and CEO
Robert (Bob) Stewart is a veteran entrepreneur with documented success in building and growing telecommunications related ideas into $100M businesses. Prior to Yardarm, Bob was President of Telera Communications and Vice President of Telera, Inc, a call center services company that was VC-funded and later sold to Alcatel for over $120M. Bob also had a 28-year career with Pacific Bell and SBC where among leadership positions he directed the technology labs. Key career accomplishments include transforming the broadcast and movie making industries by replacing analog with digital technology. He holds a BS in economics and BA in political science from Pacific Lutheran University and an MBA from Pepperdine University.
Joaquin Menezes – Co-Founder and President
Joaquin is an inspirational leader in various roles. He has received accolades for his music, creativity in the form of artistry (painting, drawings), hair styling, and as an accomplished photographer (joaquinmenezesphotography.com). Joaquin is an inventor with a propensity for societal philanthropy, pulling from threads in his many various backgrounds to transform concept to reality.
Jim Schaff – Vice President, Marketing
Jim Schaff is a proven entrepreneur with over 20 years building and marketing successful companies and award-winning technology products. Prior to launching Yardarm, Jim was President of Stage Two Communications, a consumer technology marketing and media relations firm in San Francisco. While at Stage Two, Jim worked with the leaders in the consumer technology market from Electronic Arts, VUDU (purchased by Walmart) and Monster Cable to emerging companies such as Boxee (purchased by Samsung) and Face.com (purchased by Facebook).
Jim has held executive marketing roles at enterprise technology companies such as BlueArc (purchased by Hitachi Data Systems) and consumer electronics companies such as Drobo (purchased by Connected Data), and has developed marketing strategies for companies such as Electronic Arts and Hewlett Packard.
Yardarm Board of Advisors
Sean is a Senior Vice President at Porter Novelli, where he leads the global Corporate Reputation and Crisis Communications practice. With almost 20 years of communications experience, Sean offers clients strategic guidance on a range of public affairs initiatives and corporate reputation issues.
From January 2009 to April 2011, Sean was the Assistant Secretary for Public Affairs at the United States Department of Homeland Security (DHS). In that role he was responsible for managing all aspects of the Department’s brand and reputation. He was the principal advisor to the Secretary on these matters and oversaw a team of nearly 300 communications staff at headquarters and in the field. While at DHS, Sean helped lead the Obama administration’s public response to attempted terrorist attacks, the Gulf of Mexico Oil Spill, the H1N1 outbreak, border violence in Mexico, cyber attacks and dozens of other breaking news incidents.
He worked closely with the other federal law enforcement, security and intelligence agencies as well as security and law enforcement focused think tanks, interest groups and other influential stakeholders.
Zach Friend is a policy, public affairs and communications expert who has worked for Barack Obama’s presidential campaigns, the White House Council of Economic Advisers and in both houses of Congress.
In June of 2012, Zach was elected to the Santa Cruz County, California Board of Supervisors. Previously, he was the Press Information Officer and a Crime Analyst for the Santa Cruz Police Department. This included bringing predictive policing to the department, a complex mathematical model that helped predict when and where crime would occur. He has been published extensively on issues related to public management, law enforcement resource allocations and health and economic policy.
Paul is currently the CEO of VirtualPBX.com a leading Business cloud hosted PBX solution which he helped co-found.
With over 30 years of strategic, operational, sales, and marketing management experience, Paul has successfully guided the emergence of such companies as Silicon Vision, Specialix, Siemens/Pyramid and, most notably, BEA Systems. As the Vice President of Business Development and Alliances for their ECI Division, Paul helped BEA achieve $1 billion in annual revenue faster than any other software company in the history of the industry.
Paul currently sits on the board of Iamfine.com and Yardarm Technologies. He has previously held advisorary board seats at CastIron Systems an integration appliance company funded by Sequoia Capital and Norwest Ventures (sold to IBM) and Network Shell (IPO under the name Bladelogic and then sold to BMC) His non profit board work includes; CASA, a child advocacy group in Northern California and the West Valley Business School.